ADEGOJU Adeyemi
Email address(es): yemiadegoju@oauife.edu.ng; yemicritic@gmail.com
Office Address: Room 104A Humanities Block I, Department of English, Obafemi Awolowo University, Ile-Ife, Nigeria
ORCID iD: http://orcid.org/0000-0002-9677-9770
Academic Qualifications: B. A. (Hons), M. A., PhD
Areas of Specialization: Literary/Multimodal Stylistics, Rhetorical Criticism, Social Semiotics and CDA
Title of M.A. Thesis: Language Use in the University of Ibadan News Bulletin: A Stylistic Study (M. A. dissertation, University of Ibadan, Ibadan)
Title of Ph.D. Thesis: A Stylistic Study of the Speeches of Some Key Actors of the ‘June 12’ Crisis in Nigeria (1993-1998) (PhD thesis, University of Ibadan, Ibadan)
Scholarships: Alexander von Humboldt (AvH) scholarship for German language course, Goethe Institut, Freiburg, Germany (October – November 2014)
Fellowships:
Georg Forster Research Fellowship (HERMES) for Experienced Researchers as Guest Scientist at the Department of English, University of Freiburg, Freiburg, Germany (Awarded by the Alexander von Humboldt (AvH) Foundation, Germany, 1st December, 2014 – 31st March, 2016)
Return Fellowship by the Alexander von Humboldt (AvH) Foundation (1st August, 2016 – 31st July, 2017)
Renewed Research Stay by the Alexander von Humboldt (AvH) Foundation, Germany, (1st October 2021 – 31st December 2021)
International Awards:
Best Paper Award, 1st International Online Language Conference (IOLC 2008) organised by the International Online Knowledge Service Provider, Malaysia.
Ongoing Current Research:
I am at present exploring how language practices are used in New Media by the Nigerian online community to mediate social relations which revolve around gender-related issues, political processes, and protest culture within the context of a post-colonial state.
Publications:
Adegoju, A. (2005). Advertising in Motion: A Study of the Rhetoric of Marketing of Pharmaceutical Products on Mass Transit Buses in Nigeria. Geolinguistics, 31, 1-8. (A journal of the American Society of Geolinguistics, USA)
Adegoju, A. (2008). Colour, Culture and Deixis as Elements of Meaning in the Discourse of Advertising Mobile Telecommunications Networks in Nigeria. The Public Journal of Semiotics, II(1), 22-36. (An online journal edited by Paul Bouissac, Professor Emeritus at Victoria College, University of Toronto, Canada)
Adegoju, A. (2009). Rhetoric in Conflict-related Yoruba Proverbs: Guide to Constructive Conflict Resolution in Africa. African Study Monographs, 30(2), 55-69. (A journal of the Institute of African Area Studies of the University of Kyoto, Japan)
Adegoju, A. (2011). Gender stereotyping in Ola Rotimi’s Man Talk, Woman Talk: A Social Semiotic Reading. The English Academy Review, 28(1), 73-84. (Southern African Journal of English Studies published by the University of South Africa (UNISA), South Africa and Taylor and Francis)
Akinwale, O. T. & Adegoju, A. (2012). Aspiring Vice-Chancellors’ Rhetoric and the Challenges of Building a 21st Century Nigerian University. Journal of Higher Education in Africa, 10(2): 25-46. (A CODESRIA Publication, Senegal)
Adegoju, A. (2013b). Indigenous Language Orientation for Effective Citizenship Education in 21st Century Africa: Reflections on the Nigerian Experience. Sociolinguistic Studies, 7(3), 273-292. (A journal based at the University of Vigo, Spain)
Adegoju, A. (2014). Beautiful Nubia’s Polemics on Child Rights and the Leadership Challenge in Nigeria. Journal of African Cultural Studies, 26(1), 82-98. (A journal of the Department of the Languages and Cultures of Africa at the School of Oriental and African Studies (SOAS), University of London, United Kingdom)
Adegoju, A. & Oyebode, O. (2015). Humour as Discursive Practice in Nigeria’s 2015 Presidential Election Online Campaign Discourse. Discourse Studies, 17(6), 643-662. (A journal published by SAGE)
Adegoju, A. (2016). ‘We Need More than Jingles’: Discursive Practices of Resistance in the Nigerian Public’s Responses to the Rebranding Nigeria Campaign. Discourse, Context and Media, 13(B), 106–113. (A journal published by Elsevier)
Our Land, our Struggle, Our Dream: A Poststructuralist Reading of Niger Delta Conflict Rhetoric in Ahmed Yerima’s Hard Ground. African Identities, 15(3), 231-246. (A journal published by Taylor and Francis)
Adegoju, A. (2017a). ‘We Have to Tell our Own Story’: Semiotics of Resisting Negative Stereotypes of Nigeria in the Heart of Africa Nation Branding Campaign. Social Semiotics, 27(2), 158-177. (A journal published by Taylor and Francis)
Adegoju, A. (2017b). Our Land, our Struggle, Our Dream: A Poststructuralist Reading of Niger Delta Conflict Rhetoric in Ahmed Yerima’s Hard Ground. African Identities, 15(3), 231-246. (A journal published by Taylor and Francis)
Adegoju, A. and Edeh, C. I. (2021). The Rhetorical Style of Climate Change Education in Greg Mbajiorgu’s Wake up Everyone. African Study Monographs, 41(1), 43-64. (A journal of the Institute of African Area Studies of the University of Kyoto, Japan)
Adegoju, A. (2022) Semiotics of Humour in Nigerian Politics. Semiotica, 247, 255–282. (A journal published by De Gruyter Mouton)
Adegoju, A. (2023). Coercive persuasion in the rebranding Nigeria campaign discourse. Critical Discourse Studies, 20 (1), 36 – 52. DOI: 10.1080/17405904.2021.1974911. (A journal published by Taylor and Francis)